Selling New Zealand

selling the dream

The first government tourist office in the world was established in New Zealand in 1901. Called the Department of Tourist and Health Resorts, its goal was to show the rest of the world New Zealand’s raw natural beauty.

Selling New Zealand to the world back then wasn’t an easy task. There was no Internet, no television, not even color photography. But there were pioneer artists around who were more than happy to use creative and innovative ways to celebrate New Zealand’s stunning landscape, culture, and uniqueness through posters.

Gradually, tourism posters became pivotal to brand New Zealand. Displayed in railway stations and tourist offices abroad, these posters created visions aimed at tempting those with the traveling bug.

Canterbury Museum is currently running an exhibition featuring more than 50 of these posters. Made between 1920 and 1960, they highlight New Zealand’s leading tourism attractions of the day.

nz posters

In my own way I too have been selling New Zealand by writing about its fun, fascinating, and off-the-beaten track places.

But it is now time to move on.

So in this, my last post for Perceptive Travel blog, I’d like to share just a few of New Zealand’s gems that I discovered in my travels.

edwin fox

The ninth oldest wooden troop ship – The Edwin Fox – is in dry dock at the small port town of Picton, New Zealand

 carnegie free library hokitika

Small towns often have hidden treasures and Hokitika is no exception. One such treasure is the Carnegie Free Public Library.


Paradise can be found in New Zealand. It’s just past Glenorchy, a small settlement at the end of the road from Queenstown

 puzzling world

It surely is a puzzling world at this strange place just outside of Wanaka


An imposing vision sitting atop a hill, Larnach Castle is infamous, in New Zealand at least, for it’s scandalous history and rumors of ghosts.


Did you know that New Zealand is the penguin capital of the world?

new zealand cemeteries

To learn more about a town and its history, walk amongst it’s dead at the local cemetery

Selling the Dream: Classic New Zealand Tourism Posters will be on display at the Canterbury Museum until 19 April 2015


 (all photos @Liz Lewis)

One Response

  1. Kerry Dexter March 10, 2015

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