You can only get it in one place: Choc Beer

We're a little blurry but we're happy! Sheila and Becky at Allen's Retail Liquor with Choc BeerMy favorite beer these days can only be found in Oklahoma.

Fortunately, my Tourism Currents business partner Becky McCray lives in Oklahoma AND runs Allen’s Retail Liquor in Alva, OK.

Life is good!

Becky brought some Choc Beer when she stayed at my house for SXSWi (the South by Southwest Interactive tech conference) the first time; back in 2008. I’d never heard of Choc, but as you know from my adoration of locally-brewed Dutch Alfa beer, I am always up for the good stuff.

Choc 1919 beer bottle and six-pack box (photo by Sheila Scarborough)

First brewed and sold in 1919 by Pietro “Pete” Piegari, it’s an American Wheat ale that’s unfiltered, delicious and still served in the southeastern Oklahoma coal-mining town where it all started, at Pete’s Place Italian restaurant in Krebs, OK.

It was a homebrew that came from Indian Territory; the Choc is short for Choctaw. Here is more choc beer background info from the Oklahoma Historical Society.

Are you kidding? Hand-crafted beer, that’s yummy, that can only be found in one place, that has a really interesting history….this is perfection.

The only drawback is that I have to wait each year for Becky to bring it across the Red River into Texas.

Which, of course, is part of the thrill.


  1. Dominique August 28, 2010
  2. tony February 23, 2011

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