Air New Zealand sure has come up with a unique way of getting it’s passengers to pay attention to the routine safety information.

Their new Bare Essentials of Safety video features body painted Air New Zealand staff.

 
But they are not the only ones being creative.

Thanks to Tripso, I discovered that Forbes has put together a list of what they consider the 10 best travel and tourism campaigns. 

Check them out…

10. Virginia Is For Lovers (1969-ongoing)

9. Oregon’s “150 Challenge” (2009)

8. Canada: Locals Know (2009)

7. Alaska B4UDIE (2005)

6. Pure Michigan (2006 – ongoing)

5.  Jamaica: Once You Go, You Know (2004 – ongoing)

4. Australia — Paul Hogan’s Spots (1984-1990)

3. New Zealand: 100% Pure (1999 – ongoing)

2. Incredible India (2009)

1. Las Vegas: What Happens Here Stays Here (2003 – ongoing)

Great list but it seems to be missing my favorite…

Any others you can think of that should be on the list?

The July issue of Perceptive Travel is now online, with plenty of good travel writing to enjoy while you are having your morning or afternoon coffee.

Frequent contributor Michael Buckley has a tale of picnicking among the ruins of Angkor Wat in Cambodia.

David Drotar travels just up the road from his home to see just how green the greens are in Vermont.  You might just be surprised.

And guidebook writer Carolyn B. Heller makes her debut at Perceptive Travel with a story about being in China during the massive earthquake of May, 2008.

Book reviews this month include an insider’s perspective on what graphic novels are out there taking on the travel genre.

As for Perceptive Travel’s monthly giveaway – this month there’s a Lowe Alpine TT40 convertible backpack to be won. How can you win? Well, it’s a simple as becoming a newsletter subscriber, read the newsletter and enter the giveaway. Actually, it’s a little more than that – you have to answer a couple of questions based on the current issue as well.

So happy reading.

And a happy Fourth of July to the stateside readers.

Islay is an island of in-between mythicality. Dangling on the end of Scotland’s Inner Hebrides, it escapes the overwhelming tourism of Skye but has less edge-of-the-world freshness and excitement of an Outer Hebridean island like Barra or deserted Mingulay (see my essay on Barra here).

The peace of all these Scottish isles can’t be explained by mere physical description: soothing sparkles of sea waves, green and brown hills that look as if they were designed by the harmony-loving architects of Ancient Greece. There is a mythic quality to these far-flung islands, and it’s not just the leftover fragrance of Celts and druids and the lonesome, wind-lashed Christian missionaries of centuries past, nor the fierce loyalties and clashes that run in the lifeblood of warring clans. It’s buried deeper than that; it seems to ooze out with the peat bogs and deceptively firm-looking heather and gorse-crazed hills.

Islay is one of the most ideal Scottish islands on which to touch this past. While it maintains a strong grip on modern day tourist attractions like whisky distilling and birdwatching, the comfortable hotels and seaside teahouses seem to have little impact on the true spirit of the island—both that ill-defined mythic quality and the irrefutable evidence of its long and noble history: in the center of the island you can walk past a windswept tourist cabin down a sodden path to Loch Finlaggan. The small lake laps the edges of two islands-within-Isle, once the royal seat of MacDonald, Lord of the Isles. A slap in the face of modern slapdash construction, you can touch the still-solid walls of stone buildings that comprised the MacDonald clan’s 14th-century rule over the Hebrides. Present-day Islay might be known for whisky and walking, but these ruins remind the visitor that its residents once ruled an island empire reaching even to parts of Ireland.

Now, though, people do come for the whisky and the walking. And the birds. Islay is host to two world-famous bird sanctuaries, and seriously excellent single-malt whisky—more distilleries than you could shake a stick at, including several of my favorites: Ardbeg, Laphroaig, Caol Ila, and Bowmore; and some I hadn’t heard of, like Bruichladdich, which of course you have to try because its unpronounceable name just sounds so cool.

It is, however, the tremendous natural beauty and open space that keep drawing me back to Scotland. Islay is one of the most satisfying places I’ve ever been to in that respect, one I’d like to return to regularly. If I could believe in a soul, I’ve left mine in the Hebrides.

When we visited Islay, my husband, in-laws and I took a three-mile walk through the Mull of Oa, the achingly beautiful tip of Islay. A huge bird sanctuary run by the Royal Society for the Protection of Birds, the Mull of Oa is so perfect it would be a crime to ever see it developed. It’s like the elaborate hairstyles and headdresses on the young, beautiful girls in an Elizabeth Gaskell period drama: so lovely it makes you want to laugh with joy.

We stood on the edge of cliffs so high I wouldn’t care to guess their measurements. Highland cows munched lazily close to the edge, having free rein around a seemingly purposeless fence. Maybe it was to keep the humans back.

“In America,” I said, “you’d never be able to do this,” referring to the unguarded cliff edge, how we were just as free as the cows to tip ourselves over into the sea if we felt like it. My in-laws nodded. It was a continuation of our never-ending argument: was America or Britain a better place to live? I for Queen (and health care and tea) and their country, they for the open friendliness of my countrymen, its childlike patriotic loyalty and vast feeling of spaciousness. When driving around the farmlands of upstate New York, where their son and I live, my father-in-law was fond of saying, “Our country’s rubbish compared to this, isn’t it, love?” to his wife.

Open space is one of America’s greatest attractions, but Scotland has it beat by hundreds of thousands of acres. There is something about Scotland’s open places that satisfies like a glass of pure, cool water. Every time I come here, I feel like there can be no strife, no injustice in a place where nature directs the flow of life quite so fully.

But this beauty was built and preserved on the back of some of the world’s most heartless injustices: the Highland Clearances, which sent tens of thousands of poor tenants to the wilds of Canada to make room, for the most part, for much more cost-effective sheep. The natural beauty of so much of Scotland has been saved from development not through environmental awareness or civic mindedness, but mostly through the greed of its absentee landowners. It’s hard for me sometimes to reconcile the deep love I have for this place with my basic socialist nature.

Socialism, though, smacks so often of bland, ugly utilitarianism. Give me a little drama, a little bit of the wild. Even when having a staid snack of tea and scones and clotted cream in a paisley-decorated dining room, the fierce history of centuries past are something you breathe in the air.

Its very location seemed to reaffirm Islay’s dedication to living a little outside the rules: myth erupted on the return trip to the mainland, as our little plane flew over the Corryvreckan Whirlpool in full churn. Ten kilometers across—nearly five miles, white rimmed and dark-centered, one of the most dangerous spots of water to sail in the entire world, it seemed to shout eternal independence from man’s machinations, nature’s whitewater wild ride.

I’ve been hanging out in Mexico for the past month and have a few weeks longer here. When I go out for breakfast, I’m pretty happy.

In many countries it’s tough for a traveler from the U.S., Canada, or Europe to get jazzed up about the typical local breakfast. That fish ball soup or innards with rice may be good for you, but our stomachs didn’t grow up with that first thing in the morning.

Mexico presents familiar ingredients, but just takes it up a notch in terms of flavors. It’s not unusual to see 15 or even 30 different egg concoctions on a restaurant menu for desayuno. Many of them just incorporate minor changes of course: a different salsa here, a side of beans there, or slices of avocado.

One of the most common dishes is huevos rancheros, which is sunny side up eggs on a flour tortilla, mild red salsa, and a sprinkling of cheese. At the top of this post is a modification called huevos divorciado—divorced eggs. One side has green salsa, one side red.

The picture at the bottom is Huevos Guerrero—scrambled eggs with beef strips and salsa, with a side of feta-like white cheese. (It’s named after a state in Mexico.)

The mess to your left was the house special at a restaurant I went to in Zacatecas. What make it special, apparently, is the gob of chipotle salsa and cream in the middle. It doesn’t look like much, which is true a lot of the time, but it was delicious.

At a simple restaurant or market stall, you’ll usually pay around $2 to $4 for a hearty breakfast, usually including bread and coffee. Even at a fancy hotel where you’re paying for atmosphere and waiters in formal garb, it’s rare to pay more than $10. And often those eggs are straight off a local farm, orange yolks and all. Yum.

For more food stories and tasty pictures, check out Wanderfood Wednesdays at Wanderlust & Lipstick.

This is for all those fans of organizations such as kiva.org and dreambank.org — people who, like me, think their small change can make a difference in someone’s life, whether it’s making a dream come true or providing a livelihood for someone to climb out of poverty.

The Hector Fund is a new micro-financing scheme built along the lines of kiva.org (which provides micro-financing from everyday people like you and me to the working poor all over the world, including the U.S.), dedicated to providing financing and exposure to musicians wanting to make a living from their art.

(As an aside, has anyone thought of providing micro-financing for hard-working writers who can’t get editors to look at their mystery novels-in-progress, not to mention their rather excellent essays about Russia? Just curious.)

The Hector Fund is almost brand-new, so its lineup of artists and fans is so far pretty small. But you know how this kind of thing can explode. One of their artists, Ecuadoran-born Alex Alvear, was recently featured on NPR Latino both for his music and for his new way of looking for financing. Last time his band Mango Blue put out an album Alex Alvear maxed out his credit cards to make it work. As with so many other grassroots efforts, micro-financing is opening up new options.

If you’re interested in world music, musicians, or just plain like to listen to something new, check out what The Hector Fund has to offer.

(Update: Entertainment Weekly has just profiled British folk singer Linda Thompson, and talked about her micro-financing efforts for her next album. She is also working with the Hector Fund.)